When I was in 4th grade, I used to cower from the older 7th graders, the scary kids that dyed their hair black and wore ripped up jeans, and touted apparel patched with strange words like Korn, Nirvana, Operation Ivy and Primus. These 7th graders were a force to be reckoned with; an army marching under orders of the groups whose names they proudly branded across their bodies. What was this fraternity to which they belonged? Then one day I discovered – they belonged to a musical brotherhood, each initiated even before buying an album… and then BOOM – they were under the spell.

From that moment, I became obsessed with recreating that allegiance these kids had to their favorite artists. I have spent a career exploring how to build culture around musical acts and now I am codifying this expertise to help artists develop culture around their music.

This blog is meant to explore the intersection of music, technology, and culture.

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